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Comcast Launches Hispanic Movie Channel

As the first full-featured Spanish-language film channel ever offered in the United States, the 24-hour, commercial-free, cable channel VeneMovies is now available through Comcast cable systems. VeneMovies is aimed at serving the needs of the more than 40 million Hispanics living in the United States. VeneMovies is part of the CableLatino Hispanic programming package, currently offered in more than 15 markets across the country, including Miami, the San Francisco Bay area, Philadelphia, Boston, central California, Chicago, central and northern New Jersey and Albuquerque.

The target audience is United States Hispanic households, both Spanish dominant and bi-cultural, as well as all lovers of great independent film. VeneMovies has add English subtitles for all of its movies as well as 20 hours of video-on-demand programming a month on the Comcast ON DEMAND en español service. According to Venevision International, the parent company of VeneMovies, U.S. Hispanics are the fastest-growing U.S. consumer market, attending film openings (17 percent of all tickets sold) and watching more movies, DVDs and rental movies per year than any other segment of the U.S. population.