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Time Warner Cable Partnering With Common Sense Media

Time Warner Cable and Common Sense Media have announced that Time Warner Cable will integrate Common Sense Media's extensive reviews, recommendations and media parent tips into its cable television and high-speed data services.

Time Warner Cable has launched a co-branded section on its Web site and on Road Runner, its high-speed online service. The section presents Common Sense Media's independent ratings information for television shows, movies, books, music and video games. Time Warner Cable's free video on-demand service also airs Common Sense Media televised reviews and media information spots. Common Sense Media reviews, recommendations and ratings are also available on the Time Warner Cable interactive program guide and TV listings search functionality.

"Time Warner Cable has taken a big step forward in empowering millions of parents by providing them with point of decision media and entertainment reviews and ratings that allow families to experience the best possible media viewing environment," said James P. Steyer, CEO and Founder of Common Sense Media. "Increasingly, parents need trustworthy information to help them navigate through a rapidly changing media world and make positive choices. We're pleased that Glenn Britt and Time Warner Cable are demonstrating such a strong commitment to kids and families by leading the industry in this way."

Understanding that every family is different, Time Warner Cable wants to provide its customers with more control over their cable delivered services. With the Common Sense Media partnership, Time Warner Cable customers gain an additional method for making smart media choices.

"We are pleased to partner with Common Sense Media in giving parents additional tools and information to help them make informed decisions for their families," said Time Warner Cable President and CEO Glenn Britt. "Our goal is to incorporate Common Sense Media assets and expertise across a wide variety of Time Warner Cable platforms making this information easy to access for interested customers. We believe Common Sense Media's extensive reviews will add another level of resources to the cable ratings system that has been operating since the mid 1990's."