According to a new Nickelodeon research study titled "The Digital Family," families today rely on modern technology to function more than ever before, rendering former household staples such as road maps and dictionaries obsolete, as well as reducing the importance of spelling skills. Key findings of the study also indicated that kids and parents place a higher premium on "downtime," and that TV has become their medium of choice to relax. And, contrary to popular belief, parents are embracing technologies just as much as kids, and view cell phones as essential part of managing their lives, while also providing kids more freedom.
"The Digital Family" research incorporates findings from Nickelodeon's "Living in a Digital World" research project (2006), which explores technologies including: the Internet, television, cell phones, mp3 players and more. "The Digital Family" offers insights from kids 8-14 and parents of kids 0-14, and references several findings from Nickelodeon commissioned studies (Multicultural Kids Study 2006 and Nickelodeon Wireless Study 2006).
"In today's modern family, parents and kids identify technology as a homework helper, virtual babysitter, time-keeper and a center piece of a lot of family time," said Cyma Zarghami, President of Nickelodeon and the MTVN Kids and Family Group. "We found that technology has brought the need for new skills while seemingly lessening the need for others. What is very apparent is the critical role technology is playing in helping modern families functions."
The survey found that tech devices like computers and the Internet have become essential tools in daily living, making kids and parents much more productive and self sufficient. In some instances, the Internet has almost become part of the family. More than half of parents (59 percent) strongly agree that it helps them get things done and 68 percent surveyed believe it makes them more efficient and self sufficient. As one parent from the study said, "I just didn't realize how much the internet was part of my family."
The majority of kids said the Internet helps them do better in school (85 percent) and helped them learn things (93 percent). Kids also said they believed it helps them to be more creative and makes them feel like they've accomplished something.






