Netflix is turning up the heat in the online DVD rental wars. In response to Blockbuster's new Total Access, Netflix, has introduced a new feature that allows people to immediately watch movies and television series on their personal computers. The company said it will make the new feature available to its subscribers in a phased roll-out over the next six months.
Subscribers will continue to receive DVDs by mail from the company's catalog and will have the additional option of instantly watching about 1,000 movies and TV series on their PCs. The new feature will be included in subscribers' monthly membership plans at no additional cost, and the company said its phased roll-out is meant to ensure that subscribers have a great initial experience with the feature.
"We named our company Netflix in 1998 because we believed Internet-based movie rental represented the fut