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Bundles Growing in Popularity

Customers prefer to bundle services.

According to a study from the Leichtman Research Group, Inc. (LRG), 43 percent of consumers say that they live in a household that currently receives a "bundle" of TV, phone or Internet services from a single company. This is up 10 percent from a study conducted last year. When a consumer chooses to order bundled home essential services, the consumer will not only have the chance to save money, but he/she also will experience the convenience of having all their utilities on one bill. WhiteFence offers bundles from several providers.

The report also found that cable subscribers that receive their service in a bundle are about 5 percent less likely to switch from their cable provider than subscribers who do not have their cable service in a bundle. You can view the LRG press release Consumers are Increasingly Likely to be in "Bundles" to find out more about the study.