Frugal Shoppers Choose DSL

According to the article DSL strikes a chord with frugal shoppers, middle-income and price-sensitive households tend to favor DSL over cable Internet. This conclusion was based on research completed by Leichtman Research Group. They found that about 21 percent of households earning an annual income of between $30,000 and $75,000 a year subscribe to DSL, while only about 18 percent of these households subscribe to cable. Households with income above $75,000 tended to gravitate more towards cable Internet, with 37 percent of those households subscribing to cable broadband and only 27 percent subscribe to DSL.

Bruce Leichtman, president and principal analyst for Leichtman Research Group, supposes a reason for the divide in the article: "Middle-income families making the jump from dial-up to broadband are much more price-sensitive, and clearly the phone companies' messaging on low-priced DSL has gotten through loud and clear."

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