Free TiVos?

As cable TV providers continue to provide DVRs with cable service, TiVo is trying to develop a way to stay on top. One of these ways may be to give away TiVo set top boxes for free. TiVo's CEO Tom Rogers has revealed that TiVo may soon be making varying price plans available; one of these plans will include a free set top box.

According to CNET in their article TiVo may give away free set-top boxes, Wall Street is pressuring TiVo to expand their client base as competition for TiVo-like products and services from both cable and satellite companies heats up. The company is trying to decrease the upfront cost of the TiVo product to make the service more desirable to consumers.