XM Satellite Radio Listeners to Hear Google Ads

Google Inc. announced that it has reached an agreement with XM Satellite Radio, the nation's leading satellite radio service with more than seven million subscribers, to introduce and make available commercial advertising inventory on XM's non-music channels to Google's extensive advertising base through its dMarc media network. Google advertisers will be able to reach XM's millions of subscribers nationwide and XM will have access to Google's large and small advertisers to offer relevant, targeted messages to their subscribers.

"This partnership with XM Satellite Radio will provide a powerful marketing and distribution tool for Google advertisers," said Ryan Steelberg, Google's head of radio operations. "By providing access to XM's premier satellite audience, Google advertisers will have an easy way to target, schedule, deliver and measure satellite radio campaigns in a timely and efficient manner."

To learn more, check out the Google press release.