The Internet Green Zone

There's a new wrinkle in Internet shopping that's set to help protect shoppers but which may end in confusion and disaster for many small on-line vendors, according to The Wall Street Journal. In a move to counter "phishing" (when online crooks impersonate legitimate vendors to lure unsuspecting consumers into a scam) Microsoft's new Internet Explorer 7 Web browser will contain a feature that turns your Web address bar green when you've landed on a legitimate e-commerce site, as defined by Microsoft. Sounds like a great idea, right?

The problem is that the necessary certificates to get IE7's 'green light' are generally only available to larger companies. That's because the new certificates, which are called EV SSL's (short for extended validation secure-sockets-layer) will be offered only to corporations and limited liability companies. Sole proprietorships, general partnerships and individuals will be unable to purchase certification. And so your Aunt Edna will be suspect if she tries to sell her hand made holiday wreaths on her personal Web site.

There's no denying that phishing is a legitimate security issue, but considering that the Internet grew on the efforts of individuals and person-to-person connections, it seems a shame to deny legimate, honest individuals who sell valuable goods and services online the ability to stand in the green zone with larger companies. If only Microsoft could find a way to turn this process around and create "red zones" where truly dangerous and suspect sites could be identified and action taken; that would leave individual vendors free to do what they've always done and make the Internet the quirky, free-for-all it's always been.