XM Announces Baseball 'Call Stars'

XM says it is now offering baseball fans the opportunity to send personalized voice messages from baseball stars Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family.

"Call Stars" is geared to enhance baseball fans' awareness of XM's comprehensive coverage of Major League Baseball. XM airs every MLB game for every team from Opening Night to the World Series.

Fans can visit www.xmradio.com/mlb to send a customized voice message from the New York Yankees' Jeter, Boston Red Sox slugger Ortiz, or Hall-of-Fame-bound Ripken. When fans arrive at the site, they choose a ball player and enter a friend's name, favorite team, hobbies, and other details. Friends will receive the voice message on their phone, email or by AOL Instant Messenger.

"Call Stars" offers the baseball fan a wide variety of choices for creating a personal message from Jeter, Ortiz, or Ripken. Messages from Ortiz are available in Spanish or English. This campaign marks the first time that this type of audio service has been available in Spanish.

"With baseball season underway, XM is truly thrilled to provide fans an interactive way to get excited about the game," said Vernon Irvin, Chief Marketing Officer at XM. "This viral marketing campaign engages fans in a way that is fun and effective, and it provides XM an ideal platform to
communicate directly to consumers."

In addition to carrying the games, XM has the nation's only 24-hour talk radio channel dedicated to Major League Baseball, MLB Home Plate (XM Channel 175). The channel covers every aspect of the sport 365 days a year with call- in shows, round-the-clock news updates, specials, and classic games.

For more information, check out the XM press release.