AT&T; Executives Rappel Down High-Rise

As part of their support of the Xtreme Descent 2009 fundraiser for a local Boy Scout council, AT&T executives rappelled down the tallest building in Manchester, NH this past weekend.More than 80 participants took the 24-story plunge, each donating a minimum of $1000 for the scouts. That works out to about $41 per floor.

Before each participant stepped off of the building, AT&T offered them a choice of three “lifelines”: a phone call, a text message or an e-mail. Company representatives also filmed mobile video of everyone’s descent to share with friends and family.

This is a really cool way to raise money for a worthy cause, and with more than 80 people raising $1000 or more each, it seems to have been a major success.