Super Bowl Watchers In It For the Ads?

Do you tune into the Super Bowl for the action on the field or the ads between plays? According to the results of a survey recently released by The Nielsen Company, if you watch for the game, you are in the minority. The media company found that the majority of Super Bowl viewers enjoy the game’s ads more than the action on the field.

Fifty-one percent of those questioned said they most enjoy the commercials that air throughout the game when compared to the Super Bowl game itself. Forty-nine percent said that they enjoy the game more than the ads. Results were based on a sample of over 25,000 households in Nielsen’s Homescan panel.

The poll was just a small portion of what Nielsen released as part of their comprehensive study of the trends and effectiveness of paid Super Bowl advertising. Read about all their findings here.

If you do plan to actually watch the Super Bowl this Sunday, which team will you be rooting for? (Go SAINTS!)

Comments

[Amanda]

I watch the SuperBowl for two reasons. Well, actually 3.
#1 - I don't ever watch pro football but I love college football and am extremely sad to see the entire season end, so I feel obligated to watch the last game I'll see for 6 months.
#2 - The commercials. Enough said.
#3 - Everyone will be talking about the game, the halftime show, and the commercials on Monday.

[Bobby Martin]

With all those viewers, maybe Whitefence could come up with a creative ad for next year's game.