Leading e-commerce engine for local and digital services continues to expand scope
HOUSTON, TX, November 14, 2007 - WhiteFence, the nation's leading one-stop online comparison-shopping marketplace for residential home services, announced today that it has purchased the technology software, intellectual property rights and domain name of GetConnected, Inc. (www.GetConnected.com). GetConnected, Inc., a Boston-based company, developed and managed an e-commerce and integration platform service for merchants such as Best Buy, AOL, Circuit City and Radio Shack.
"WhiteFence's technology has been the best in this industry for many years - from front-end to back-end," said Eric Danziger, WhiteFence CEO. "This acquisition will expand the scope of our integration capabilities and enable us to immediately serve a broader range of business partners."
Through WhiteFence, consumers across the United States are able to compare and order a wide array of home essential services from multiple service providers. WhiteFence has implemented hundreds of back-end order processing integrations with major phone, TV, energy, and other service provider partners.
"With back-end integrations being a key value component of what we offer to our partners, expanding our capabilities with GetConnected's technology is valuable to WhiteFence's growth," said WhiteFence CTO Ken Myers. "Our real-time server-to-server integrations provide tremendous cost efficiencies and better customer service, creating significant value for all constituencies working with WhiteFence in gaining new customers."
In June 2007, WhiteFence also acquired competitor ConnectUtilities, LLC, a Louisiana-based company that provided online and offline utility connection services.
About WhiteFence
WhiteFence is the leading one-stop online comparison-shopping marketplace that helps consumers compare and order home services such as electricity, natural gas, phone, cable and satellite TV, high-speed Internet, banking and more. Its proprietary transaction engine makes it easy for all 110 million U.S. households to find the best deals and conveniently set up their home services in minutes. WhiteFence is a 2007 finalist for the Platt's Global Energy Rising Star Award. The privately held company is based in Houston, Texas, and is backed by Adams Street Partners and Internet Capital Group.
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