Board of Directors

Arthur J. Maxwell, Chairman, is Founder of Affordable Interior Systems, Inc., one of the largest business furniture manufactures in the United States. The Massachusetts based company was founded in 1989. In October of 2007, Audax Group—a top tier Private Equity Firm—purchased a majority interest in AIS, and Maxwell remains a significant shareholder and a company advisor. Affordable is also the recipient of the 2003 SHINGO award, which is referred to as the Nobel Prize of manufacturing. Mr. Maxwell was formerly the managing General Partner of AIS Venture Fund LP, a multifaceted investment vehicle. He holds positions with Harwich One LLC, Comax Partners, AIS Funding LLC, and AIS Equity Holdings LLC. In 1998, Maxwell completed the successful sale of Sovereign Capital Corporation, which focused on Real Estate Development and Mortgage backed securities. Mr. Maxwell has served on the Board of Directors of publicly traded US Technologies, an incubator of early stage technology ventures, as well as Krueger Brent, S. A., a multinational holding company headquartered in Luxembourg with executive offices in Switzerland. In 2004, Mr. Maxwell led the buy out of Pearl Street Capital Group, Pearl Street Capital Group (PSCG) utilizes proprietary tools and methodologies to understand behaviors of private equity and venture debt portfolios. Pearl Street projects performance, simulates cash flows, assesses risk and structures rated and non-rated leveraged transactions. From early 2004 until August of 2006, Maxwell served as the CEO of WhiteFence. He currently serves as an active investor, advisor and board member to a handful of enterprises at different stages of development. Maxwell attended Boston College from 1976-1979, where he majored in political science and economics. He resides in Sudbury, Mass., with his wife and three daughters.

Bob Harris, Chief Executive Officer and Director, is responsible for the company vision, planning and overall strategy of WhiteFence. Mr. Harris came to the WhiteFence team from LendingTree, where he had worked for almost a decade. While he most recently served as president of the core LendingTree Exchange business, he also served as president and chief operating officer and as chief marketing officer during his time with the company. Under his leadership, LendingTree achieved more than 80 percent brand awareness and became known nationally through its tagline: When Banks Compete, You Win. Prior to his time at LendingTree, Mr. Harris served as managing director of consumer marketing for The Coca-Cola Company and also led brand marketing, new products and sales initiative for McCormick & Company. Mr. Harris holds a B.S. in commerce from the University of Virginia and an MBA from the University of North Carolina at Chapel Hill.

Kamal Advani, Director, is a managing director at Internet Capital Group. Prior to joining ICG, Mr. Advani was senior vice president and chief financial officer of Advanta Business Cards, a leading issuer of credit cards to small businesses. Since 1994, Mr. Advani served in various other capacities at Advanta including vice president of corporate development and vice president of investor relations at Advanta Corp. and chief financial officer of Vehicle Information Network, an early stage company that Advanta had invested in. Earlier in his career, Mr. Advani was a senior manager in the financial advisory services group at Coopers & Lybrand, where he provided financial consulting services to a broad range of companies in connection with mergers, acquisitions, financing transactions and business reorganizations. He also served as an audit manager at Coopers & Lybrand.

Doug A. Alexander, Director, an original member of Internet Capital Group's (ICG) advisory board, Mr. Alexander joined the company full time in September 1997 as Managing Director. Mr. Alexander has had many roles at ICG including CEO of WiseWire Technologies, which was successfully sold to Lycos; Chairman of VerticalNet through its IPO; CEO of ICG Europe; and CEO of Mobility Technologies. Currently, Mr. Alexander has overall responsibility for corporate strategy at ICG. In addition to these roles, his primary focus at ICG has been to sponsor and oversee investments in several partner companies that have included Blackboard (Nasdaq: BBBB), VerticalNet (Nasdaq:VERT), eMerge Interactive (Nasdaq: EMRG), Arbinet (Nasdaq: ARBX), WiseWire, Linkshare, CreditTrade, StarCite, Mobility Technologies, and Investorforce. Mr. Alexander currently serves on the boards of LinkShare, Investor Force, CreditTrade, StarCite, ICG Commerce and CommerceQuest.

Prior to joining ICG, Mr. Alexander co-founded Reality Online in 1989. Reality Online was an early innovator in the development of award-winning financial planning tools and online services aimed at the individual investor. With the advent of the Internet, Mr. Alexander transformed the company into a leading provider of Internet solutions to the retail brokerage industry, and then sold the company to Reuters in February 1994. Over the following three years, Mr. Alexander became a key contributor to Reuters' many Internet initiatives and a frequent speaker on the Internet and its impact on the financial services industry. Prior to co-founding Reality Online, Mr. Alexander was a partner with Strategic Management Group, a corporate training firm and three-time Inc. 500 company.

Jeffrey Diehl, Director, is an investor in business enterprises and growth-oriented companies in areas such as software, IT-enabled business services and consumer internet/media. In addition to serving with WhiteFence, he is on the Boards of Directors of Adams Harris, ArrowEye Solutions, CBG Holdings, Inc., KPG Ventures, MxLogic, Paylocity, SnagAJob, StrataVia and Thought Equity. He is also a Board Observer at Latinvest and SPS Commerce and is involved with other companies such as American Wholesale Insurance, BirdsEye, E4X, Gevity HR (NASDAQ: GVHR), Kappa Smurfit (LSE: SKG.L), Setanta, Scientific Protein Labs and TicketsNow (bought by Ticketmaster). Mr. Diehl received a Bachelor of Science, with distinction, from Cornell University and an M.B.A. from Harvard University.

Keith B. Hall, Director, joined the board in March of 2011. Prior to joining WhiteFence, Mr. Hall served as Sr. Vice President and Chief Financial Officer of LendingTree, Inc., an internet start-up that achieved GAAP profitability five quarters ahead of the original commitment. LendingTree experienced revenue growth from $1 million during its early years to cumulative revenue of nearly $1 billion by 2007. Mr. Hall has heavy experience in the IPO process, leading three IPOs throughout his career. Furthermore, Mr. Hall has served as VP & Chief Financial Officer of Broadway & Seymour, Inc., Loctite Corporation, Legent Corporation and United Technologies Corporation. He also has extensive board experience. In addition to his position on WhiteFence's Board of Directors, Keith also serves on the board for MTM Technologies, Tectura, Inc. and Polymer Group, where he has served as an interim CFO and CAO.

Darren Sandberg, Director, is a Vice President of Operations at Internet Capital Group, Inc. He is responsible for evaluating new acquisition opportunities, providing strategic and financial advice and monitoring the performance of ICG's partner companies. Mr. Sandberg first joined ICG in 2000, but then left the company in 2003 to become Vice President of Corporate Finance at Broder Bros., Co. He returned to ICG in 2006. At Broder Bros., a highly leveraged distribution company backed by Bain Capital with approximately $1 billion in revenues, Mr. Sandberg was responsible for planning and strategy, various aspects of financial operations and board and bond holder relations. Mr. Sandberg began his career at Arthur Andersen LLP, where he spent 10 years, most recently as a senior manager in the Enterprise Practice. He focused on transaction structuring, due diligence, business valuation and audit and accounting services for middle market technology and service companies. At Arthur Andersen, Mr. Sandberg supervised the diligence on over 50 acquisitions and advised numerous clients on the IPO process. He graduated from Penn State University with a B.S. in accounting.