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Comcast to test new Nielsen service

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Comcast has announced that they will test Nielsen's On Demand reporting service, a service designed to anonymously gather and report Video On Demand (VOD) usage. The results from this service will help Nielsen's clients to evaluate VOD trends. Comcast and Nielsen said the VOD reporting service will begin near the end of the first quarter of this year.

Posted by Stephanie on February 9, 2006 12:55 PM |

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