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DIRECTV March Madness interactive offerings successful

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According to SkyREPORT, DIRECTV reported that nearly 66 percent of consumers who subscribed to DIRECTV's NCAA Mega March Madness package used the interactive features included in the package. Specifically, more than 30 percent pulled up on-screen scores and more than 49 percent used the Game Mix channel. You can read more about DIRECTV's March Madness package in this earlier post.

Posted by Stephanie on March 23, 2006 4:25 PM |

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