At the National Cable & Telecommunications Association (NCTA) National Show in Atlanta, Georgia this week, cable executives plan to spend a good bit of their time discussing the threat of IPTV. In the article Cable takes aim at phone companies, author Kenneth Li writes that John Alchin, CFO of Comcast Corp., told Reuters that "a central focal point of the show will be where does the competition stand."
Much of the conference will involve discussing the ways that the cable industry is fighting back against the phone companies. They will discuss the cable industry's plan to soon sell wireless services along with cable services to entice consumers. Also, they will discuss their plans to increase the efficiency of their broadcast capacity and get more business customers, according to Li. In order to increase their efficiency, some cable companies plan to employ "switched broadcast video," which will allow cable companies to deliver only the channels their customers select.
