Sirius has made a deal with car manufacturer Kia. Beginning with the 2009 models, Sirius will be installed as standard equipment in all Kia vehicles. The agreement runs for five years, until 2014.
Sirius' rival XM has had success as well in signing agreements with large car manufacturers, including General Motors, Honda, Toyota, Hyundai and Nissan. More information about the satellite radio companies' deals are available in this article, Kia to Install Sirius Radio in 2009 Cars.
