A change may be coming in how telecommunication companies market to consumers. In previous years, most telecommunication provider's marketing plans were created in a corporate office and then disseminated to local offices. Now, as these companies try to penetrate the video market, they may have to change the way they communicate to these consumers who are used to the hometown presence of their cable companies.
For example, Verizon is starting to implement grassroots marketing plans in areas where it's FiOS TV service is available. There efforts include going door-to-door to offer the Verizon FiOS TV services and putting Verizon logos on pizza boxes and chinese takeout containers. Such small town efforts are expected to be adapted by Verizon offices nationwide. While this may be an uphill battle to become as ingrained into communities as local cable companies, it would be a battle well worth winning.
