Cingular is no more?

According to an article recently published in Advertising Age, AT&T plans to do away with the Cingular brand by 2007. Although $4 billion was spent to make Cingular a household name, AT&T plans to rename its wireless brand AT&T Wireless. Several advertising agency executives believes that the name change is a bad move, as the name AT&T wireless does not communicate the youthfulness of the Cingular brand. To read more comments from advertising execs on the Cingular name change, you can read AT&T Plans to Kill Cingular Brand.