McCain's cable a la carte bill formally introduced

Yesterday, Senator John McCain formally introduced Consumers Having Options in Cable Entertainment (CHOICE) Act. This act is McCain's attempt to introduce cable a la carte to the pay-for-TV business. According to the article McCain Releases A La Carte Bill, McCain said, "There is only one option available: Buy a package of channels, whether you watch all the channels or not. The alternative is to not receive cable programming at all. Why have cable companies and cable programmers refused to give consumers the ability to buy and pay for only those channels consumers watch? Simply because they do not have to. They are the only game in town." McCain's bill aims to change that. You can read the article to find out more about the bill and some of the early responses to it.