A new AdAge.com article is speculating that Comcast is gearing up to raise it's online profile. Writer Abbey Klaassen reports:
"The cable operator has bulked up its online-sales team and plans to open its Comcast.net portal to all its customers???increasing the potential audience from its 10 million high-speed-data subscribers to its 23 million video subscribers. And that's just for starters.
According to TV network executives familiar with Comcast's plans through content-carriage negotiations, the cable operator has Yahoo-size ambitions and sees the Internet as key to raising its profile, and share of ad budgets."
The article also includes interesting statistics on Comcast's current online presence. Comcast.com currently gets 1.5 billion page views per month and it's the number three in terms of repeat business, making it the most-used broadband portal in the United States. Of the company's broadband customers, about 70 percent use the Comcast.net portal and have Comcast.net e-mail address. In addition, the company's broadband player, The Fan, tracks at more than 60 million views a month from its viewer base of 10 million high-speed customers.
Read more about Comcast's future online in the full article Comcast's Online Goal? Become Another Yahoo.
