AT&T Inc. announced last week its season-long Game Day. Delivered. program enabling fans to create their own college football videos of their favorite team and enter for a chance to win tickets to upcoming games. In conjunction with the new program, the company also unveiled plans for its 2006 AT&T College Football Experience Tour.
Beginning this week through Dec. 1, 2006, fans can visit the Game Day. Delivered. Web site, www.attblueroom.com/sports, and enter for a chance to win prizes that include tickets to college football games, team jerseys and hats, MP3 players and tailgating gear.
While at the site, fans can share their passion for the game online by creating a customized video MASHup using exclusive team footage, school fight songs, team graphics and personal photos. Users become producers by dragging and dropping elements to create a video. Fans also can upload their own photos to personalize their videos. Cingular Wireless customers can text message their favorite team names to a short code using their Cingular phones and receive a password to "unlock" bonus team footage for their videos. Each week, AT&T will showcase new videos and recognize their "producers" on the Game Day. Delivered. Web site.
"College football Saturdays in America are unique for their tradition, pageantry and excitement," said Eric Fernandez, executive director, AT&T sponsorships and events. "Game Day. Delivered. and the AT&T College Football Experience Tour provide fans a fun way to support their favorite college teams while showcasing AT&T's comprehensive set of entertainment products and services."
College football programs involved in Game Day. Delivered. Include:
- Arkansas
- California-Berkeley
- Connecticut
- Indiana
- Kansas
- Michigan
- Ohio State
- Oklahoma
- Oklahoma State
- Texas
- Texas Tech
- UCLA
