RCN is teaming up with iSorpresa!, America's first Hispanic kids network, during Hispanic Heritage Month to sponsor a company-wide children's essay-writing contest about the importance of heritage.
In partnership with iSorpresa!, RCN is sponsoring a children's essay writing contest to increase awareness about the importance of heritage and how it's infused in today's culture. The contest, also intended to celebrate Hispanic Heritage Month, began with the airing of cable television commercials in RCN's Boston, Chicago, New York, metro DC, and Eastern, Pennsylvania markets that invite children, ages 14 and under, of all heritages to write and submit an essay describing what their heritage means to them.
One essay will be chosen based on creativity, spelling, grammar and content, with the winner and their classroom receiving a pizza party and prizes. The contest is open to all children, including RCN customers.
John Baker, RCN's vice president, marketing and sales management, explained, "RCN recognizes the important part that heritage plays in our customer's lives. Hispanic Heritage Month is the perfect time for us to focus more attention on the benefits that heritage brings to our culture, and the children's essay contest is a fun way to increase that awareness.
Baker added that RCN has taken the lead in designing and launching a comprehensive and unique offering addressing its customer's diverse Hispanic culture: "Our recently launched countries package of cable TV networks, Paquete de Paises, which is included in our new Hispanic MiVision programming, connects many of our customers back to their countries of origin."
Contest entries should be forwarded by October 20, 2006, by e-mail to pizzaparty@sorpresatv.com or by mail to RCN/Sorpresa! Hispanic Heritage Contest, c/o Firestone Communications, 6125 Airport Freeway, Fort Worth, TX 76117. Additional details can be found at the official RCN Heritage Contest site.
