XM Satellite Radio and Pioneer Electronics (USA) Inc. announced yesterday that the Pioneer inno??? XM2go, the world's first portable player to combine XM's acclaimed content with the flexibility of MP3 playback, will be available for purchase in pink beginning September 10. For each pink inno sold and activated, a donation will be made to the Susan G. Komen Breast Cancer Foundation.
"XM, Circuit City Stores, Inc. and Pioneer are coming together with the Susan G. Komen Breast Cancer Foundation to deliver this pink Pioneer inno to market with the hope that we can help drive breast cancer awareness, an important issue to many of our existing subscribers and employees," said Dan Murphy, senior vice president, Retail Marketing Distribution for XM Satellite Radio. "Music lovers now have satellite radio and MP3 music in a single, sleek device, as well as the satisfaction of donating to a worthy cause."
The pink Pioneer inno [GEX-INNO-PK], has a suggested retail price of $349.99, and will be available for sale exclusively at Circuit City Stores or online starting September 10, before expanding to additional retailers. Pioneer, XM and Circuit City will make a combined $30 donation to the Komen Foundation for each pink inno sold and activated, up to a maximum of $150,000. In addition, XM Satellite Radio has committed airtime to the Komen Foundation and its executives to educate its subscribers about breast cancer.
For nearly 25 years, the Komen Foundation has been the largest private funder of breast cancer research, as well as outreach programs in 17,000 communities around the world.
"It provides a great sense of hope that Circuit City, Pioneer and XM Satellite Radio have joined to help us work toward a cure for breast cancer," said Cindy Schneible, vice president of Resource Development for the Komen Foundation. "We are proud to have the opportunity to partner with these three recognizable brands in an effort to increase the awareness of our cause and reach to music and entertainment lovers nationwide."
To read more about the pink Pionneer inno, you can read this XM press release.
