According to Multichannel News, a number of Time Warner Cable and Bright House Networks systems are enabling users to interact on-screen with episodes of The N's high-school drama Degrassi: The Next Generation.
Scheduled to launch recently with the sixth-season debut of the series, the interactive program integrates two questions within each of the seven episodes for viewers to answer via their remote controls.
The article quotes Time Warner Cable senior vice president of on-demand product management Bob Benya, who said that the questions???displayed on the lower-right-hand corner of the screen???will be based on the characters and story lines. Consumers participating can press A, B, or C to respond. The poll results will then air before the end of the half-hour episode. ???You get quick, instant gratification while participating,??? he added.
MN reports that the interactive offering is available to Time Warner Cable subscribers in Albany, Binghamton, Syracuse, and Rochester, New York; Raleigh, Charlotte, Greensboro and Wilmington, North Carolina; Cincinnati, Ohio; and Milwaukee, Wisconsin, as well as to Bright House customers in Orlando and Tampa Bay, Florida.
For more information, check out the article Time Warner Cable Takes Degrassi Interactive.
