Time Warner Cable has announced the launch of Quick Clips, a new digital cable feature that allows customers to access short-form video content, including content produced for the Internet, on their televisions. The initial launch of Quick Clips in the company???s South Carolina division will make this new feature available on CNBC, CNN and The Weather Channel.
Quick Clips uses IP technology and new software to push short-form content created by the participating networks to Time Warner Cable???s Enhanced TV. Select online video content from participating programmers is made available within minutes of its original Web posting.
Viewers are alerted to this feature by an onscreen prompt notifying them that ???Enhanced TV??? features are available on the currently viewed channel. By pressing ???Select??? on the remote a menu will appear showing all ???Enhanced TV??? features such as Quick Clips and Start Over, the Company???s service that allows customers to jump to the beginning of a program already in progress. After viewing the desired ???Quick Clip,??? the viewer is returned to the current programming on that channel.
???Continuing the Company???s tradition of innovation, Time Warner Cable???s Quick Clips makes short form, time sensitive programming, such as news segments and local weather forecasts, available for our customers to view when they want, on their schedule,??? said Bob Benya, Senior Vice President of On Demand Product Management for Time Warner Cable. ???We are committed to providing our customers with this type of convenience by leveraging our advanced digital platform.???
CNN???s category offerings on Quick Clips include the latest broadband content from CNN.com drawn from the following categories: Top Stories, U.S., World, Politics, Law, Business, Sci-Tech, Sports, Health, Offbeat, Entertainment and Best of TV. Once the CNN category has been selected, viewers are able to choose from various ???quick??? stories???usually from the top headlines of the day.
???We are pleased to partner with Time Warner Cable to provide CNN???s award-winning programming to customers via the Quick Clips service,??? said Coleman Breland, Executive Vice President, Sales and Marketing, Turner Network Sales (TNS). ???This service allows us to further extend the powerful brand of CNN and reach viewers on yet another platform.???
The Weather Channel provides Quick Clips of updated local and regional weather forecasts, weekly planner, top stories and content from its Storm Stories series. Local and regional forecast are updated twice daily.
???Weather has a ???perishable??? quality that is ideal for ???Quick Clips??? and we are pleased to provide Time Warner Cable with weather content that has the distinctive brand of The Weather Channel. Our offerings will include: time-sensitive local and regional weather forecasts by on-camera meteorologists, the top weather stories of the day, and a ???Weekly Planner??? for the week ahead. Changes in the weather can have an impact on consumers, creating a need for immediate access that is very well served by Time Warner???s innovative Enhanced TV platform,??? said Becky Powhatan, EVP, Distribution and Business Affairs, The Weather Channel.
Quick Clips is currently available to all 150,000 digital cable subscribers in Time Warner Cable???s South Carolina division. Time Warner Cable expects to increase the number of channels that offer Quick Clips and plans to launch in additional markets later this year.
Read more in the press release Time Warner Cable Launches Quick Clips.
