Three out of four (76 percent) holiday shoppers said they plan to shop for holiday gifts online, and a similar number, 75 percent, said they are likely to purchase gifts online from small businesses, according to a new survey commissioned by Yahoo! Small Business and conducted by Harris Interactive??. Survey respondents expressed strong support for e-commerce with small businesses that offer a secure payment system, easy customer checkout and free shipping.
Nearly a third of holiday shoppers (30 percent) said that they would do half or more of their holiday shopping online, and nearly two thirds (63 percent) said online specialty, 'niche,' or boutique retailers are one of the "best places" to shop for unusual or hard-to-find gifts.
"Many consumers rely on small businesses that are online during the holiday shopping season because they offer variety, value and unique gifts that aren't always available in stores," said Rich Riley, vice president and general manager of Yahoo! Small Business, the division of Yahoo! that powers more than 40,000 online stores. "The survey shows that shoppers have high expectations, but also high confidence in buying holiday gifts online with small businesses."
The nationwide survey of 2,766 U.S. online adults is being released in advance of the beginning of the peak holiday shopping season. The survey, conducted in late October, measured sentiment among the general online adult population about holiday shopping online.
For more information, check out the Yahoo! press release.
