Since Presidents' Day is one of the 62 days in the year when online movie renters can't receive movies by mail, Blockbuster is celebrating the upcoming holiday weekend by extending to Netflix subscribers the in-store benefits of BLOCKBUSTER Total Access™. When there's no mail, BLOCKBUSTER Total Access gives its online subscribers the option of exchanging their DVDs at a participating BLOCKBUSTER® store for free in-store movie rentals.
From Feb. 15 through Feb. 21, including two days when post offices are closed, current Netflix members can bring the tear-off address flaps of their Netflix rental envelopes to any of the more than 5,000 participating U.S. BLOCKBUSTER stores. In exchange for every flap they present, they will receive an on-the-spot free movie rental.
"With this Presidents' Day offer, we're celebrating freedom of choice for American movie lovers, who no longer have to wait for the mail to get DVDs," said Nick Shepherd, president, Blockbuster North America. "Tens of thousands of customers are joining BLOCKBUSTER Total Access every day because no one else provides the convenience of online rentals backed by in-store services which enables consumers to access the movies they want 365 days a year."
Netflix subscribers who wish to participate in the program can tear off the address flaps they normally discard when mailing back their DVDs and turn them in at any participating BLOCKBUSTER store to receive a free in-store movie rental. They can continue to bring in their envelope flaps and exchange them for free in-store rentals for the duration of the promotion, which runs from Thursday, Feb. 15 through Wednesday, Feb. 21. Netflix customers do not need to subscribe to Blockbuster's online program to participate. To utilize the free store rentals, Netflix customers need to have a Blockbuster store membership, which they can sign up for on the spot. Store membership is free.
The name on the Netflix tear-off flaps must match the name on the holder's Blockbuster membership account. In-store movie rentals are subject to store rental terms, including due dates, and must be returned to the store from which they were rented.
For more on this promotion, check out the Blockbuster press release.
