Cox Television announced recently that it has selected Harris Corporation's OSi-Traffic™ application to manage the traffic, sales, accounting and reporting components of its business. Cox Television owns and operates 15 television stations and one cable news channel, and is a subsidiary of Cox Enterprises, one of the nation's leading media companies.
A longstanding Harris customer, Cox TV will be able to use OSi Traffic™ to seamlessly integrate other Harris products across multiple business lines. For example, Cox can integrate its Harris® ADC™ Playout Automation solution with OSi-Traffic applications. The tight integration between traffic and automation allows Cox to increase revenue by controlling inventory utilization selling, and optimizing available spots closer to airtime.
The relationship between OSi-Traffic™ and Harris applications like Medialine and Repline also creates integrated local and national sales tools for Cox Television. As one of the top national television advertising sales firms, this integration helps Cox Television develop efficient conduits between stations and agencies—increasing efficiency and decreasing errors.
"The team at Cox feels with OSi-Traffic, we're moving to a provider who understands the demands of the television business today and into the future with an emphasis on greater speed and access to information," said Bruce Baker, executive vice president, Cox Television. "The synergy of Harris systems with our stations is unique and gives us confidence that we'll not only operate better, but also more efficiently—all with a focus on better serving our viewing and advertising customers."
Harris also provides Cox with an organized migration path from its previous Harris® BMS traffic system, giving the company an uninterrupted view of historical data. Cox Television will enjoy a smooth and integrated transition process to an economical and efficient centralized traffic system. The centralized architecture also enables Cox to track broadcast revenue streams from disparate locations.
Read more in the press release Cox Television Selects Harris Corporation's OSi-Traffic™ to Manage Traffic, Sales, Accounting and Reporting.
