The New York Times Company and Monster Worldwide Inc. recently announced a strategic alliance, combining the Times Companys market-leading news and local Web sites with Monsters leading online recruitment expertise and services. Under the terms of the deal, 19 of the Times Companys newspaper Web sites, including The New York Times, The Boston Globe, the Worcester Telegram & Gazette and its award-winning newspapers throughout the southeast and California, will co-brand their online recruitment advertising Web sites with Monster. The companies say the alliance will create a new presence with local relevance and broad online reach in the careers market, supported by the combined brand recognition and marketing strength of both companies.
The enhanced and expanded New York Times Company-Monster co-branded career sites will provide job seekers and employers with the features and functionality of the Times Companys existing online job sites, combined with Monsters collection of innovative, market-leading career tools and content. In addition, recruiting professionals will now enjoy both local and national job posting capabilities through Times Company and Monster sites, along with access to the worlds largest resume database, which grows by more than 40,000 resumes each day. The co-branded sites will begin to appear in March.
"The combination of technology, reach and expertise created by this strategic alliance is extraordinary," said Janet L. Robinson, chief executive officer, The New York Times Company. "Together with Monster, The New York Times Company will significantly increase our presence in the online recruitment space as we continue to provide quality solutions and considerable value for employers and job seekers."
"This new relationship between Monster and The New York Times Company combines two world-class brands to jointly deliver greater value for both career-seeking consumers and for employers seeking talent," said William Pastore, president and chief executive officer, Monster Worldwide. "The alliance significantly advances Monsters strategy to provide highly localized online recruitment and career services, allowing Monster to leverage its expertise and full range of solutions in conjunction with the Times Companys award-winning local news outlets and powerful distribution presence."
The alliance will create the overall online recruitment leader in Boston, where Monster will join with BostonWorks.com, the recruitment Web site for Boston.com, New England's leading news site and one of the nation's biggest regional Web sites, with four million unique visitors each month (Source: Nielsen // NetRatings, December 2006). The new BostonWorks.com-Monster site will combine BostonWorks.coms leading 16 percent share of the Boston market's online job postings with Monster's 9 percent share (Source: Wanted Tech). In New York, The New York Times-Monster site will capitalize on NYTimes.com, the number one most-visited newspaper Web site in the U.S. (Source: Nielsen// NetRatings, December 2006). Monsters significant Web traffic will complement the Times Company, which is the ninth most-visited parent company on the Web in the U.S., with 44.2 million unique visitors per month (Source: Nielsen//NetRatings, December 2006).
The Best of The New York Times Company and Monster for Both Job Seekers and Employers
The co-branded sites will be designed to help employers and staffing organizations better target and more efficiently place recruitment advertising to reach both local and national talent. Recruiters new to Monster will benefit from its suite of tools designed to streamline and expedite the hiring process. Monsters existing recruiting customers will also have the opportunity to cross-advertise in the Times Companys print properties. To enable this, Monster will introduce a new "click-to-print" feature that will provide current online recruiting clients with a simple method to reverse-publish their job listings as print ads in Times Company newspapers.
On the consumer side, more job candidates will be able to take advantage of Monsters advanced search and match technology, enabling them to identify both local and national opportunities. Monsters new capabilities allow seekers to easily expand their searches using the new "More Jobs Like This" feature, or fine-tune searches based on criteria such as salary range, years of experience or the distance of jobs from a targeted ZIP code. The new co-branded sites will also feature local employment news and information, career advice and guidance, and more.
For more information, check out the New York Times press release.
