Good news, golf fans! AT&T; announced this week that you can now enjoy more of the 2007 Masters Tournament as the company launches its first major content initiative across the three screens central to customers' lives: the wireless device, the TV and the PC.
Under an agreement with the Masters, AT&T; will provide golf fans with access to Masters previews and daily highlights, live tournament and practice range coverage, player interviews, live updates, links to real-time scoreboards and more. Masters coverage will be available through AT&T; blue room, AT&T; U-verseSM TV, AT&T; HomezoneSM service, AT&T; U-verse OnTheGo, AT&T; Broadband TV, and Cingular, now AT&T;, wireless service. Live video, including Masters Extra and Amen Corner Live, real-time scoring and additional information is also available on the Masters official Web site, masters.org.
The deal furthers the company's commitment to deliver compelling content across the three screens. AT&T; offers customers a wide variety of content through a portfolio of advanced video, broadband and wireless services, bringing customers more of the entertainment they enjoy and strengthening programmers' and advertisers' connections with new and loyal audiences.
"By extending the excitement of the 2007 Masters Tournament across the three screens, AT&T; is giving golf fans more ways to enjoy one of the greatest traditions in all of sports," said Dan York, head of content and programming, AT&T; Entertainment Services. "As audiences look to get content on the range of digital devices, three-screen entertainment is the future. The Masters recognizes that successful programming translates to all three screens, which AT&T; can deliver to consumers, programmers and advertisers."
For more information, check out the AT&T; press release.
