If you started 2007 with a resolution to handle your finances better, Yahoo! recently launched a new personal finance Web site that might help you stay on track. Yahoo! says that the new site brings together the Internet's most useful tools and information to help consumers manage their personal finances. Yahoo! Personal Finance offers consumers a suite of new financial centers, covering every major area of personal finance, ranging from "Banking & Budgeting" to "Retirement." The site continues the company's media strategy of bringing together the best tools and information around a particular topic from the industry's leading providers, while also expanding advertising inventory in one of the largest advertising categories.
"The goal of Yahoo! Finance has always been to help our users make informed financial decisions, and now we're able to do that across every aspect of their financial lives," said Peggy White, general manager, Yahoo! Finance. "Not all of our users manage an investment portfolio, but we all manage a checkbook. This presents a huge opportunity for Yahoo! Finance to expand beyond our core investing-focused offerings."
Yahoo! Finance has already established itself as the Internet's number one destination for investing tools and information, and aims to expand its audience size and engagement with the addition of a new personal finance home.
For more information, check out the Yahoo! press release or visit the Yahoo! Personal Finance site.
