Press Releases

WhiteFence Relaunch Improves Customer Experience

Leading Online Home Services Marketplace Adds Improved Head-to-Head Price Comparison, Click-to-Chat Customer Service and Checkout Enhancements

HOUSTON, TX (May 9, 2007) — WhiteFence today announced the relaunch of WhiteFence.com, the popular online comparison shopping marketplace for residential utilities and home services.

WhiteFence provides the largest online one-stop comparison marketplace for consumers looking to compare and order essential home services, including electricity, natural gas, home phone, high-speed Internet, cable and satellite television and more. The new version of WhiteFence allows the 110 million households across the United States to easily compare and buy services from hundreds of providers.

The new WhiteFence.com site includes three key enhancements:

1) Head-to-Head Comparison Engine
Consumers can now easily compare service offerings from multiple providers. By simply entering their home address, any household in the United States can see pricing, package features, special offers and other detailed information for utilities and home services - within seconds. The new comparison engine is based on feedback from customers, service providers and channel partners and was launched after months of careful design and engineering to deliver the optimal WhiteFence customer experience.

2) Click-to-Chat Customer Service
WhiteFence customers who have questions during the purchasing process now have a way to get instant answers. Click-to-Chat technology allows customers to type their question and get an immediate response. WhiteFence representatives are available to answer questions about services, pricing, installation dates and more. This is especially helpful for consumers who are ordering complex services such as high-speed Internet, cable or satellite TV.

3) Checkout Enhancements on Order Page
A cleaner, more streamlined order checkout was implemented using the latest Web technologies. The result is a faster and more intuitive checkout process - including a "floating order summary box" that provides the customer with real-time service and pricing information throughout the checkout process.

"We're committed to providing our customers the tools they need to find great values and make informed choices when shopping for home services," said Eric Danziger, WhiteFence's CEO. "The changes we've introduced through the WhiteFence.com relaunch were developed to both improve the customer experience as well as boost conversion rates for our providers and channel partners."

About WhiteFence

WhiteFence is the leading one-stop online comparison-shopping marketplace that helps consumers compare and order home services such as electricity, natural gas, phone, cable and satellite TV, high-speed Internet, banking and more. WhiteFence's proprietary transaction engine makes it easy for all 110 million U.S. households to find the best deals and conveniently set up their home services in minutes. WhiteFence is based in Houston, TX. The privately held company is backed by Adams Street Partners and Internet Capital Group.

WhiteFence is headquartered in Houston, Texas. For more information, please visit www.WhiteFence.com.

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Safe Harbor Statement under Private Securities Litigation Reform Act of 1995

The statements contained in this press release that are not historical facts are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future performance of our partner companies, acquisitions or dispositions of interests in partner companies, the effect of economic conditions generally, capital spending by customers and development of the e-commerce and information technology markets, and uncertainties detailed in the Company's filings with the Securities and Exchange Commission. These and other factors may cause actual results to differ materially from those projected.

Public Relations Contact

Marcus W. Gamo
Allison & Partners
415-277-4925 Tel
415-217-7503 Fax
WhiteFence@allisonpr.com