In honor of our less-than-rosy economic situation, I thought it appropriate to start scouring the wide world o' Web for useful nuggets on saving money and shaving costs. Let's face it, a vastly small percentage of us are sleeping like hibernating bears in the wake of higher monthly bills, debt, the job market, etc.
Now to the meat of it. If anyone hasn't perused the library of useful information over at HowStuffWorks, then I suggest you take a stroll and a gander. Tons of categorized tips and information on, well, how stuff works. It's the kitchen sink mentality, so don't be surprised if your curiosity surrounding an octopus' ability to look like other animals or how beer is made will meet it's intellectual match.
Onward to the question of the day. What's up with the dollar store? It's an odd stigma that often prevents many of us from taking full advantage of the ludicrous savings involved, so when I stumbled upon an article over at HowStuffWorks titled What's the deal with dollar stores, I had to stop and window shop.
I've compiled some interesting points from the article that I think are worth looking a bit more closely at.
- Advertising - No brand loyalty and no big bucks and no talking heads to make the off-brands spin across marketing lines makes it hard to sell these brands as legit. I tend to agree.
- Status - This is an interesting point in the article that I think could serve as a series of blogs studying the microcosm of our society's buying habits. No celebrity endorsements = no national branding = dollar stores can't compete with the big dogs to advertise their products.
So it's save to say ( I had to, sorry) that the stigma of a dollar store offering "cheap" and not necessarily "thrifty" or "affordable" items is perpetuated by the fact that dollar stores simply can't advertise with the larger corporations. I think the article hits the nail on the proverbial head.
But what does this mean for you? Well, right now the dollar store is looking good on several fronts. According to the article, Family Dollar Store's stock index value rose 42 percent in 2008, handily outperforming major companies with the dough to back their products. So win number one for the dollar stores and its employees.
Enter the economic downturn and its effect on shopper mentality. While name brands inspire spending under normal circumstances, saving money inspires frugal shopping, making the appeal of a dollar-store bargain even greater. An even more interesting point, that I was completely unaware of, is the fact that dollar stores will often buy product from larger retailers that are closing stores or going under during hard economic times. Of course, there is no guarantee that the name brand products will last, but it's the fact that you have options to get the items you need, and want in many cases, at a much lower cost than average.
Look, don't take my word that dollar stores are legit. That's really a personal financial choice. We all could use any advice or avenues to shaving costs right now. I think the article raises some very valid points and sheds light on what is really a social enigma. I'll leave it to you to decide whether thrift shopping is on your docket, but I think for the sake of saving money on household items, the dollar store is a worthy option.






