American Women Choose Apple as Top Tech Brand

According to the results of Women & Digital Life, a study by Solutions Research Group Consultants Inc., Apple is the top technology brand among American women, followed by Sony, Microsoft, Dell and HP. The study asked the open-ended question "which technology brand or company do you admire the most?" Twenty percent of women who responded mentioned Apple. Sony came in second with 14%, Microsoft was third with just over 10%, followed by Dell at 10% and HP at 6%.

Other brands mentioned in the top 20 included Verizon, Google, LG, Nintendo, Samsung, Gateway, AT&T, Panasonic, GE, IBM, BlackBerry and Comcast.

Women are an increasingly important market for technology brands – in fact, an estimated 45 million women in the U.S. bought a digital product in the last six months.

“As women close the gender-gap in technology use, being top-of-mind is more important than before” said Donna Hall, co-director of the Women & Digital Life study. “Teens and young women influence their parents’ choices while moms make choices for themselves and their children, suggesting strong potential for additional Apple products in the home.”

This is the second in a series of releases from the Women & Digital Life study which is based on in-depth interviews and explores how women navigate in the age of broadband, mobile and social media.

For more information on the study, check out SRG's Digital Life in America.