WhiteFence currently has an exciting opportunity for a motivated individual to join our fast-paced company as the Manager- Customer Experience. The person is responsible assisting the Director in shaping the consumer experience and improving conversion across all WhiteFence powered sites and landing pages. The Manager- Customer Experience is responsible for driving site conversion by optimizing web content, providing direction on site and landing page design, conducting consumer research and coordinating test plans.
The Manager- Customer Experience reports to the Director- Customer Experience and will have a close working relationship with individuals of the Customer Experience team including design, content and customer relationship management.
Responsibilities
· Develops marketing materials, including information compilation , copywriting and editing , proofreading, and product research
· Create new, persuasive content for multiple web sites and blogs, with search engine optimization (SEO) best practices in mind
· Assists the Director- Customer Experience in managing project schedules, and ensuring production deadlines are met
· Audit existing web content, updating information to ensure content is fresh, SEO-friendly, keyword rich, and persuasive; edit and update WF websites as needed, to improve the customer experience and site conversion.
· Assists in organizing information and production materials from Project Managers
· Works with Director- Customer Experience to ensure delivery of all marketing collateral
· Produces content for all email messaging, banner advertisements, WhiteFence online blogs, and direct mail marketing
· Responsible for the production of proofreading decks for internal review of campaigns
· Propose, develop, and maintain strategies to promote and shape the image of WhiteFence online.
· Effectively interface with project teams and functional areas and refine collaborative efforts to meet the need of internal clients.
· Use market research data to determine the most effective techniques and approaches for reaching target audiences.
· Use Analytics team as a resource to develop methods of using site and campaign monitoring tools to drive conversion rates.
· Work with site designers, creative team and technology team in implementation of new site functionalities.
· Complete quality assurance work as needed.
Requirements
· Bachelor’s degree in Marketing, Journalism, English or Communications
· 5+ years related work experience in product marketing
· Extensive knowledge of SEO, web metrics, Omniture, Google Analytics and social media
· Advanced knowledge of HTML and experience with popular content management systems (Drupal, Convio, Kintera, etc)
· Proficient with Microsoft Suite, DreamWeaver, HTML
· Experience in SEO writing and online writing experience a plus
· Familiar with persuasion architecture of websites
· Superior communication skills: written, verbal, and listening.
· Writing, proofreading and copy-editing skills
· Project management skills with the ability to meet deadlines in a fast-paced work environment
· Excellent multi-tasker and organizational skills
· A team-player attitude!
