Results of the Dell HDTV Challenge

During the Dell HDTV Challenge, Guideline Research, on behalf of Dell, found that consumers chose Dell's W5001C plasma HDTV over Panasonic's TH50PX500U model, when considering picture quality and price. The Dell HDTV Challenge was conducted at shopping malls in Baltimore, Chicago, New York and San Francisco was conducted from November 2005 through February 2006.