According to a new report from market research firm IDC, Cox Communications is the best-positioned provider of the full triple-play of video, Internet and phone services with more than 50 percent of Cox customers choosing to bundle two or more services. Cox pioneered the three-product bundle in 1997 and remains the nation's leading bundler with more than 1.1 million three-product bundled customers today.
"In the last decade, Cox has successfully evolved from a single-service cable television company into a multi-service broadband communications provider," said David Pugliese, Cox's vice president of product marketing and management. "In doing so, we amassed 10 years of proven experience that is successfully differentiating us from others in the marketplace today. Our bundled customers count on Cox to deliver all of their communications solutions every day, backed by convenient billing and superior customer care."
The IDC study examines penetration rates, product and service breadth, technology choices, partnerships and scale of the top 10 U.S. service providers in the field of bundled service delivery. The study is part of an ongoing ranking program of U.S. communications service providers published on a quarterly basis.
"The attractive price and convenience of a triple-play bundle greatly influence consumers' decisions to bundle their video, Internet and phone services with one provider," said Matt Davis, director of IDC's Consumer Multiplay Services. "Cox has a long history of providing video, Internet and phone services and has proven to be well-received in the marketplace."
