Even With DVR, Many Still Watch Commercials

I like to consider myself one of the kings of DVR. I have heard a few people say that they avoid DVR because they thought it would make them spend more time watching TV. Honestly, I think it's cut down on my time in front of the tube, mainly because I'm able to get on and speed through the commercials or material I don't want to see. With sports especially, you can use the fast-forward function to skip timeouts, officiating breaks, foul shots and more. In fact, my brother hates watching sports with me because of how much of the game I fly through.

With all of that in mind, it was especially surprising for me to hear a startling statistic out of The Atlantic today: 46% of people don't skip commercials with DVR. Say what? Apparently, regardless of whether or not they can skip ads, many viewers still consider TV watching to be a passive activity. I mean, I'm all for hanging out and relaxing on the couch, but surely pressing the fast-forward button isn't kicking the interactivity up too much?

As DVR gained ground over the last few years, it seemed to spell doom for the television network advertising model, but this goes against that idea. I'd be curious to find out what commercials people are stopping for, or if people are  using the time during commercials to take care of other tasks while they watch their program. What about you guys, do you skip commercials or watch them with DVR?

Source- The Atlantic

Comments

[Amanda]

That's odd... I cannot imagine watching TV without the fast forward button these days. I'll admit we sometimes do stop to watch certain Apple commercials, but that's about it.

[packaging supplier]

I also don't like commercials so i always
skip it.Because it always interrupt the continuity of the movie or programme.DvR
is a dynamic technology for recording videos.