You will soon be able to download short video clips of five CBS prime-time shows onto your cell phones or PDA from billboards in New York City's Grand Central Station, according to a recent Wall Street Journal article.
Starting in September, anyone with Bluetooth-enabled device standing within 36 feet of the new billboards will be able to access video clips. The free video clips will be delivered over the wireless connection directly to the Bluetooth-enabled device without the need to use the mobile Internet, freeing customers from being charged by their carrier for data usage.
As more and more TV viewers begin to use DVRs to skip through advertising during their favorite shows, companies are forced to find new and creative ways to market their products. CBS has already announced plans to promote its new fall TV shows by stamping logos on eggs.
While billboards and neon lights have been a staple of outdoor advertising for years, with the introduction of Bluetooth technology, they can now be used as an extension of traditional mediums to provide a more multimedia experience. The technology is already being used all over Europe to allow people to download movie clips and pictures.
Read more about this advertising trend in the TIME article Getting On Board: An old advertising medium is being reinvented.
