In a bid to take on download-giant iTunes, FOX plans to make its movie and television shows available for download. Coming in October, several releases will be available through FOX's Direct2Drive service, including "X-Men: The Last Stand" and "Thank You for Smoking," for around $20 a download. Direct2Drive will also make available FOX's "24" and "Prison Break," and FX's "It's Always Sunny in Philadelphia" for $1.99 an episode.
The service will use a platform that is currently used to sell video games and allow playback and transfer to devices running Microsoft's Windows Media Player technology. Copyright protection will limit playback to two Windows computers, each supporting one portable device. Over the next year, video sales will come to other Fox sites as well, including MySpace.com.
