While Time Warner Cable and Common Sense Media are focusing on helping parents making better viewing choices for their children, the U.S. Senate focused on passing a bill to mandate a study examining the effects such exposure has on the cognitive development of children.
The Children and Media Research Advancement Act, sponsored by Senators Joseph Lieberman, D-Conn., Hillary Rodham Clinton, D-N.Y., and Sam Brownback, R-Kan., among others, will establish a research program at the Centers for Disease Control and Prevention. The CDC, working with the National Academy of Sciences, will examine existing research and set new research priorities regarding how screen media???including television, computers and video games??? effects children. It will also issue grants over six years to researchers to examine the impact of media on a child's social, cognitive and physical development.
Read more about the new bill in the AdWeek article Senate Calls for Media Study.
