AT&T Inc. has entered a new contract with Sur La Table, a premium-quality culinary tools supplier with 56 stores throughout the United States. Under the terms of the contract, AT&T will be the primary voice and data services provider, delivering Multiprotocol Label Switching (MPLS) Private Network Transport (PNT) services to the company's headquarters in Seattle.
The solution provided by AT&T is designed to improve communication between Sur La Table's retail locations and the company's headquarters and distribution centers. Sur La Table's network will rely on AT&T's advanced call-processing capabilities to instantly route inventory information, customer information, and billing information to the appropriate distribution channels, speeding up the fulfillment of customer orders and improving customer satisfaction.
AT&T MPLS PNT will replace Sur La Table's current wide area network (WAN) structure with a cost-effective, consolidated network infrastructure with greater reliability and increased flexibility to support high-bandwidth store-level applications. Specifically, store inventory, online gift registry and transaction information will all move seamlessly across the converged network.
AT&T will also deliver local access services and advanced toll-free services for reliable communications that easily integrate with the company's internal processes. The toll-free services will allow Sur La Table to seamlessly transfer calls for reduced customer wait time and improved customer service and satisfaction.
Sur La Table needed a service provider with a broad national footprint, such as the AT&T local services footprint, according to Vince Barriero, chief information officer of Sur La Table.
