CNET recently announced the official launch of its video destination, CNET TV, as well as a partnership with Verizon to distribute CNET???s video through on-demand television. The latest partnership extends the reach of CNET content and its original videos to even more people interested in today???s latest tech and consumer electronics.
Launched earlier this year, CNET TV offers an environment where users can find all of CNET???s videos. In addition, CNET TV makes a selection of the site???s popular video content available for distribution on television. The partnership with Verizon follows on successful partnerships with Cox Communications and TiVo, Inc., which currently make CNET???s videos available to consumers through their on-demand services. Verizon, which currently offers Verizon, FiOS TV in seven states, will also make CNET???s video content available to its on-demand subscribers, including product reviews, help and how-to videos, and commentary on breaking news.
Online, CNET TV is also introducing downloadable content, making CNET???s videos available to consumers while they are on-the-go. Users can subscribe to a video podcast they???ve created based on their own play lists or with the existing channels on CNET TV. For example, a person looking to buy a new flat-screen TV could create a playlist with the latest product reviews and tips and tricks from CNET???s experts that they can take with them shopping.
???The latest VOD partnerships are further proof of CNET???s unique ability to create video programming that helps demystify technology and help people get the most out of their products,??? said Joe Gillespie, executive vice president of CNET. ???With the official launch of CNET TV and these additional partnerships, CNET videos are available everywhere our consumers want ??? online, offline, and on-the-go.???
According to CNET, CNET TV quickly became a popular destination as a result of its unique design and personalization features, which includes a virtual remote control, a ???draggable??? interface so users can move things around, full-screen playback, playlists, and customizable channels and backgrounds. With more than 30 original videos produced each week and a library of thousands of videos, CNET TV gives people a single destination to easily find the latest videos on their favorite technology products and topics. Since launch, streams have increased 152 percent thanks to popular video features like the Buzz Report, Car Tech, Insider Secrets, Prize Fight and First Look from the Lab that help consumers figure out what gadgets to buy and how to get the most out them.
For more information, check out the CNET press release.
