1. Unparalleled Technical Capabilities
E-commerce transaction engine enables consumers to purchase multiple services from multiple providers through a convenient, one-stop technology platform with 100% electronic order flow through to Service Provider provisioning systems and responses back to consumers’ individual account summaries.

2. Scalable Technology
Scalable electronic platform can support millions of transactions per month, with rapid deployment of unlimited number of Channel Partners and Service Providers.

3. Commercial Scalability
Extremely low incremental costs to achieve rapid commercial deployment and transaction volume increases supports a highly profitable, long-term business.

4. Superior Customer Experience
Time savings and ease of use elevate customer service standards and generate ongoing consumer demand; speed, reliability and security of the Network establishes customer trust and confidence.

5. Breadth and Diversity of Channel Partners
Exclusive relationships with numerous types of Channel Partners provides dominance in key consumer market segments, creates additional barriers to entry for competitors, and provides multiple venues and opportunities to capture consumers.

6. Consumer Data; Target Marketing
WhiteFence's intermediary position in the Network provides unprecedented capabilities to gain knowledge about customers (e.g., timing of move-ins/outs) and to target market consumers (by both channel type and address) in a relevant and timely manner (e.g., movers’ kit).

7. Ability to Leverage Partner Relationships
WhiteFence's vast network of Channel Partners and Service Providers, coupled with the depth of services, provides unique opportunities to commercially and technically leverage WhiteFence relationships.

8. Marketing Research Capabilities
The technology platform’s ability to compile specific and aggregate data about consumer choices, their preferences and likely future behaviors provides unprecedented ability to efficiently and accurately conduct product and market research, and predict future consumer behaviors.