WhiteFence, one of the fastest growing companies in Houston, currently has an exciting opportunity for a motivated, business-focused, service-minded individual to join our dynamic company as an Manager- Search Engine Marketing.
The Manager- Search Engine Marketing will directly oversee day to day management of company paid search campaigns for Yahoo Search marketing, Google, and MSN. The position will work closely with WhiteFence’s Vice President of Internet Marketing, as well as, representatives from the aforementioned companies.
Responsibilities
- Ability to create, manage and optimize multiple PPC Campaigns
- Evaluating PPC bid prices for maximum ROI
- Campaign, keyword and keyword phrase expansion
- Writing, reviewing and testing PPC ad creative for Yahoo, Google, and
- ROI Analysis at keyword, campaign and engine level
Requirements
- Bachelor’s Degree in Business, Advertising or Marketing or equivalent work experience
- Prior experience managing large paid PPC campaigns for Yahoo! Search Marketing, Google, and MSN
- 2 years of experience managing, optimizing, and growing multiple online marketing campaigns
- Experience in with bid management and reporting tools critical (Kenshoo experience a plus)
- Experience with creating paid search landing pages and HTML a plus
- Strong verbal and written communication skills
- Exceptional analytical skills
