The WhiteFence’s Marketing Team provides leadership,
strategy, execution and analysis of all WhiteFence media and site development
activities. The Director of Acquisition Analytics plays a critical role
within the Marketing Team with responsibility for leading media tracking
strategy, execution, analysis, and testing plans that drive improved customer
acquisition costs and awareness.
Responsibilities
- Manage a small team of Online Media and Reporting
Analysts to track, report and make performance recommendations on all
media and business development relationship
- Evaluate the performance of all media placements and
business development deals on a CPA, ROI, and brand awareness basis.
- Develop hypotheses for improving the performance of site design,
media buys, business development deals, creative, and copy placements.
- Report and analyze the effectiveness of media plans to
ensure that they meet the goals and objectives developed jointly by
Product and Marketing.
- Develop disciplined testing strategies in
collaboration with Marketing, Product Management and Technology teams.
- Work closely with External and Internal measurement
tools to understand the best strategies for increasing results on key
measurement tools.
- Strong technical aptitude with the ability to quickly
assess technical feasibility and/or problem areas to be resolved in close
cooperation with the technical team.
- Develop detailed data reporting requirements.
- Analyze detailed metrics of consumer behavior; develop
insights from reports.
- Work on multiple projects simultaneously and make
appropriate choices on resource allocation.
- Work closely with Product and Media Managers to
provide statistical analysis on how products are performing against goals.
- Collaborate with CMO and Vice President of Direct
Marketing to develop campaign performance optimization recommendations.
- Work closely with Technology to make certain
WhiteFence is mining all available data with the proper tools to make
sound business decisions.
- BS/BA degree is required; economics degree preferred
- 5-10 years business analytics experience
- 5 years online media tracking experience
- 5 years direct marketing experience
- Experience with syndicated Online research tools
required (Media Metrix, NetRatings, etc.)
- Experience working with Online media measurement tools
(Web Trends, ATLAS, Double Click - DART, Media Metrix, IPRO and others)
- Adept at synthesizing simple, clear deductions from
complex metrics analysis
- Proven ability to help generate creative tracking and
analysis solutions for new, untested products and services
- Experience collaborating with web developers on the
technical tracking specifications for products.
- Able to work both independently and collaboratively
with Marketing, IT and Business Development teams.
- Experience working across business disciplines to
establish acquisition goals and provide forecasts.
- Strong quantitative, written, verbal and presentation
skills
- Proficiency with Microsoft Office
- Strong organizational skills and attention to detail
